WHY WAS THE CONTENT POLICY REVISED?

With the rapid development of new technology and applications, the demand for and usage of content are also expanding. Reallusion received multiple inquiries from users, indie studios, contractors, production houses, corporations and brand IP owners about mass distribution, assignable rights and IP ownership of content. In order to address the users’ concerns and provide a total content solution, the Content EULA was revised as below. Kindly see Content License Models.

REALLUSION LICENSING BENEFITS

The newly revised Content Licensing includes a three-tier model covering all needs, including one-stop purchase of royalty free perpetual licenses, use for images, videos, games, apps and AR/VR projects, sharing content among workgroup members and assigning finished works[1] to clients. Enterprises Licensing can be requested for special arrangements such as character generators or full IP ownership over Reallusion assets.

Royalty Free Perpetual License

One-time purchase and use forever.
Unlimited projects.

Use in Games, Apps, AR/VR Projects

Content usage for image and video outputs, or in games, applications, XR for mass distribution. See Licensing Options for more information.

Content Sharing Among Workgroup Members

A studio or production house can store and share all purchased content with one workgroup account.

Assigning Finished Works[1] to Your Clients

Contractors can assign usage rights of their finished products to their clients

Enterprise Licensing & Special Requests

Requests for Machine Learning, Application & Service Integration.

REALLUSION CONTENT LICENSE MODELS
Content License Rights & Restrictions Standard Extended Enterprise
General Use
Export to 3rd party software ✓ ✓ ✓
Render to any general purpose image or video ✓ ✓ ✓
Embed into any application or service ⁠— ⁠— ✓
Use for AI training and deep learning ⁠— ⁠— ✓
Special usage requests (restrictions[2] may apply) ⁠— ⁠— ✓
Games, XR, & Interactive Online Services
2D/3D assets[3]: deploy for general purpose ✓

⁠n/a[7]

 ✓
CC Components[4]: use on one specific commercial character[5] ✓ ✓ ✓
CC Components: use on unlimited non-commercial characters ✓ ✓ ✓
CC Components: use on unlimited commercial characters[6] ⁠— ✓ ✓
3D Printing
3D print for personal use ✓ ✓ ✓
3D print for sale, mass distribution, & injection molding ⁠— ⁠— ✓
Content EULA
Shop for Content Now
2D / 3D branded content packs - Reallusion Content Store

2D / 3D branded content packs

2D / 3D creations from community - Reallusion Marketplace

2D / 3D creations from community

Notes

  1. Assign Finished Works: Any content purchased by contractors in Reallusion stores come with usage rights for their clients as well; this includes content in the form of images, videos, games, apps, and AR/VR projects abiding by the regulations set in the Reallusion Content EULA.

  2. Restriction on Special Usage Requests :

    • Licensed content or derivatives thereof may not be used for in-app purchases.
    • Licensed content or derivatives thereof may not be used in a way that competes with Reallusion, including distribution through image libraries, stock videos, online market for 3D models or any other similar services.

  3. 3D Assets: With the Standard License, all exportable 3D Assets, except CC Components, are allowed to be used in games, apps and AR/VR projects. Data types include Motion, Accessory, Prop, Scene and Material.

  4. CC Component: CC Component is Character Creator’s proprietary file format. CC Components include, but are not limited to ccAvatars, ccProjects, ccSliders, ccHair, ccCloth, ccShoes and ccGloves that are used to create, assemble, or customize unlimited characters.

    Standard Licenses grant the use of characters with CC Components for all commercial imagery. However, for use in commercial games, XR projects and interactive services, one Standard License only grants outputs for one single character. Extended License grants mass character outputs with no limitation for use in commercial games, XR projects and online interactive services. You can repeatedly use CC components to create characters for different titles or projects with a one-time purchase of the Extended License.

  5. One Specific Character: One Specific Character: For example, a hairstyle component with Standard license can only be applied to one specific character and may not be shared across multiple characters. However, this specific character can be used in various projects, games, XR, and interactive services as well, as long as it is the same character.

  6. Unlimited Characters: For example, a uniform component can be applied to many characters. With the Extended License, you can mix and match various CC components and create unlimited number of different characters, across multiple projects. These characters can be used in various projects, games, XR, and interactive services as well, as long as they share the same CC components.

  7. Standard License Only: The right to use 2D/3D assets in games, XR, and interactive online services are already provided by the Standard license. They are all exportable and can be used for any commercial purpose. Since they are not CC components, there isn’t an Extended license for these asset types, and you only need to purchase the Standard license for commercial use.

Content License FAQ

  1. Q1. What’s the essence and benefit of the new policy to all users?

    There seems to be some misunderstanding regarding our 2022 content policy. We’d like to put aside some doubts and reaffirm the essence and benefit of the new policy to all users.
    1. Standard License is Export Ready:
      All exportable contents in Reallusion’s stores can be used for any personal and commercial imagery (image/video outputs), games, AR/VR projects and interactive services with the Standard License.
    2. Extended License is for Mass Character Production:
      Only applicable to CC Components. CC Component is Character Creator’s proprietary file format. CC Components include, but are not limited to ccAvatars, ccProjects, ccSliders, ccHair, ccCloth, ccShoes and ccGloves that are used to create, assemble, or customize unlimited characters.
      Standard Licenses grant the use of characters with CC Components for all commercial imagery. However, for use in commercial games, XR projects and interactive services, one Standard License only grants outputs for one single character. Extended License grants mass character outputs with no limitation for use in commercial games, XR projects and online interactive services. You can repeatedly use CC components to create characters for different titles or projects with a one-time purchase of the Extended License.

  2. Q2. What types of content require Extended licensing?

    Extended Licenses[a] are required for CC Components[b]such as ccAvatar, ccProject, ccSlider, ccHair, ccCloth, ccShoes and ccGloves if they are used on characters in games, applications or XR projects. You can also check the individual content pack's webpage in the RL Content Store for the “Extended License Price” under the standard price[c]; The presence of which is a sign that the item requires Extended Licensing. Use of CC Components in non-commercial or non-distributed games, applications or XR projects does not required the purchase of Extended Licensing.
    [a]

    Extended icon indicates that this content requires Extended License for use in games and XR projects for mass distribution.

    [b]

    CC Component icon indicates that this content contains ccAvatar, ccProject, ccSlider, ccHair, ccCloth, ccShoes or ccGloves. Purchase of Extended Licenses for CC Components are required if they are used on characters in games, applications or XR projects for mass distribution.

    [c]

    ▲ Content Store licensing options and price display

    ▲ Landing page licensing options and price display

    ▲ Marketplace licensing options and DA Points Display

  3. Q3. How are the new Standard and Extended Licenses different from the legacy iContent and Export Licenses?

    The legacy rights for iContent and Export License fall within the purview of the new Standard License.Purchase of Extended Licenses for CC Components[2] are required if they are used on characters in games, applications or XR projects for mass distribution. Before July 27th, 2022, you can apply for MDR certificates by contacting our Marketing Team. After that, you’ll need to go through the process of purchasing either the Standard, Extended, or Enterprise licenses.

  4. Q4. I have purchased Export Licenses for some CC Component[2] content prior to July 27th, 2022; Do I still need to pay for the new Extended License if I use them in my game or projects in the future?

    Export-ready content that are purchased before July 27th, 2022 will receive FREE Extended Licenses (automatically applied to the product inventory). For later purchases made after July 27th, 2022, customers need to pick the proper type of license while adding items to the shopping cart.

  5. Q5. I want to use Reallusion assets in 3rd party software such as Maya, Blender, ZBrush, etc., which license is right for me?

    The Standard License allows you to export 3D objects and characters to any other software.

  6. Q6. Do you offer upgrade prices for Standard Licenses to Extended Licenses?

    Standard Licenses can not be upgraded to Extended Licenses; the two licenses must be purchased separately in the Content Store. Users should pick the appropriate type of license at the time of purchase.

  7. Q7. Do I only need to purchase the Extended License once to apply it to all my projects?

    Yes, Extended Licenses are perpetual and allow for use of the licensed content in an unlimited number of projects under the purchaser’s account.

  8. Q8. As a contractor who uses Extended Licenses for work, what rights are extended to my clients?

    Clients are also covered under the contractor's Extended License agreements without making additional purchases. Under these agreements, clients have the right to use export files of Extended License content (in fbx, obj, usd, and other proprietary formats), and they can use the content for games, XR, and apps. However, clients aren’t allowed to republish licensed content for sale in online stores, in-app purchases, character creation, etc. iContent/ccContent are still DRM protected, so clients will need to purchase the source content to edit the contractor’s projects in CC or iClone.

  9. Q9. I'm interested in building a character creation system in my application utilizing Character Creator assets; what type of license do I need?

    Please contact Reallusion directly to inquire about the Enterprise License.

  10. Q10. Is there any way to apply for free Mass Distribution Rights certificate?

    No, Reallusion no longer accepts free Mass Distribution Rights applications by email. Please follow our new Content License policy and purchase the license model which suits your needs, directly from our stores. If you wish to get featured by Reallusion, or seek marketing support, please contact marketing@reallusion.com, or check our Pitch & Produce program.

  11. Q11. Do iClone 8 and Character Creator 4 embedded content carry an Extended license?

    If the embedded content items are CC Components content, then they include an Extended license already. If they are non CC Components content, then they only include a Standard license.
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