Create Advertisements with Posable Figurines

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Google Map Parody Photoshop Tutorial

When graphic designers need an image to work with, they usually search through thousands of image libraries to find that one unique impression that will speak their message. But chances are, that they won't find the exact image, pose or camera angle that they have in mind. This is the most difficult and frustrating part of the job, not to mention the most time consuming one. In this Photoshop tutorial, we will introduce a new and clever way of creating your own 3D character with the exact pose and identity you need.

In the following figure-posing tutorial, we will learn how to create an advertising message by first combining primary image layers in Photoshop for an initial background. Then we will use a 3rd Party tool, known as iClone4, to pose a 3D figurine with the exact pose and camera perspective we need. Later we will bring everything back into Photoshop for the finishing touch.

Preview of Final Results


Adobe - Photoshop CS3
Reallusion - iClone4

Easy to Medium

Additional Content:
Three coffee related images

Estimated Completion Time:
1.3 Hour

iClone4 - 3D Movie Machine by Reallusion
Mr. Pose Theme Pack - Mr. Pose & Friends iClone Theme Pack

Step 1 - Create your Message and Collect your Images

As simple as it may sound, the first thing to do is to lay out the message you wish to convey and collect the necessary images for the background, foreground and other. In this example, we will bring in a coffee cup image for the background, a pouring cream image for the foreground and an auxilary towel image to use as an accessory.

  • Collect all primary images for your Ad (picture01, picture02)
  • Collect auxilary images to use as accessories for the 3D figurine ( picture03)

Step 2 - Compose your background image in Photoshop

  • Set your Ad image size to 800 x 600. Set the background color to white.

  • Open picture01 (coffee cup), and use the Polygonal Lasso Tool to select the coffee cup image on the picture. Press Ctrl+C to copy the selected image and paste it in the Ad image file. Adjust the position of the cup.

  • Open picture02 (pouring cream) and use the Polygonal Lasso Tool to select the image of the pouring cream. Go to Select/Feather and set to 2 pixels. Press Ctrl+C to copy the image and paste it in the AD image file. Adjust the position.

  • Save the Ad image as “Background.jpg”. Now you have your background image ready.

Step 3 - Pose your 3D Figurine in iClone4

Here we introduce an easy-to-use 3D animation tool known as iClone. No need to have any previous knowledge in animation or modeling as iClone is a 3D environment application that allows you to easily drag and drop ready-made 3D props to later animate and adjust camera perspectives. You can create videos and images for further repurposing in Photoshop. Just open iClone and make sure you have installed the Mr. Pose & Friends add-on content pack I found below.

For more information about iClone, click here
For more information about Mr. Pose & Friends, click here