My name is Tafadzwa Tarumbwa. After my high school studies I studied fine art for a year, and used myself animation skills to work as a Graphic designer/ Animator at an advertising agency. There I made animatics to demostrate TV ad concepts to clients. After two years of that I started freelancing, my first work being Salad Chick. This won me two awards; one as the Zimbabwe International Film Festival (ZIFF) best short Animation of the year, and another as ZIFF 2009's Most Promising Film Director of the year. My first animation was a crude piece I created in 2004, Salad chick's success came years after with sweat and tears. After making 3 mini episodes of Salad Chick I was nominated for 2 National Arts Merit Awards (NAMA Zimbabwe). This was now in 2011. Apart from Salad Chick, the other nominated work was an animated musical video titled Mirira. This was a huge step for an animated musical video to be nominated amongst regular music videos.
Q: We have interviewed you before as you are one of Zimbabwe's most talented animators who has had lots of success with CrazyTalk Animator. Now you have started making animations for business, tell us a bit on what motivated you to take this route?
Q: Your Salad Chick character has also been very successful, and now she is in the midst of a full-on television campaign for Carex Condoms. Tell us a bit about this project and if you had to first pitch a pilot video to win this advert campaign?
Salad Chick sold herself, the main character (Ambivalence) is gaining her own audience and we didn't actually have to pitch her much. All we did was show one of her short films - "I know you" and the people at the company recognized her and we got the job! People know her more than they know us, so she doesn't need to introduce herself; it's actually me and J-Boss (the script writer) who have to prove we made her. I love being in the shadows as it gives my characters more visibility and power of independence when people don't know their creators.
Q: Business animations and infographics are now popping up all over the internet. Is there a reason why you continue to use CrazyTalk for business?
CrazyTalk Animator (CTA) can do things that no other software in my arsenal can. We had to make that box of condoms sing in a very short space of time and I wouldn't have agreed to do it if I didn't have an easy-to-use software like CTA. Now the latest installment of CrazyTalk Animator comes with a Pipeline Edition than can allow AFFORDABLE motion capture to be done by upcoming/low budget studios like Totally2d. This totally changes everything.
Q: When creating animations for business, besides using CrazyTalk Animator, what are the other tools in your toolkits? And how long does it take to complete a professional 30-second video advert?
Q: Besides being an animator, you are also a featured developer in the Reallusion Online Stores. Do you have any plans to create content packs for businesses and corporate use?