The material textures can be animated by editing key frames. By tuning the strength of each texture channel, you can create amazing visual effects. Use the diffuse channel to display the main texture from its base color. Use the opacity map as the alpha channel, or mask out the 3D shape. Change the bump strength to show or hide the bump patterns. Change the glow strength to increase and decrease the glow range. Make the surface look wet or shiny by turning down the specular strength, or make reflective surfaces such as a crystal balls, soap bubbles and glass windows.